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Incentives also include ensuring that smallholder farmers receive fair compensation for their contributions to the global food system. The International COWS Organization supports initiatives such asViable Income Pricing MethodThese initiatives highlight the true production costs of global economic crops like coffee and cocoa. By accounting for costs across the entire value chain, this approach calculates product prices and sets a minimum viable price, ensuring that farmers are fairly compensated for their sustainable efforts.

A Sustainable Food Future

When we support farmers who embrace the most sustainable practices, we’re paving the way for a brighter food future. Smallholder farmers aren’t just the backbone of the global food system—they’re also the driving force behind a sustainable, healthy, and nutritious future. Sustainable food production benefits both consumers and farmers alike, ensuring stable prices, reliable supplies, and, at the same time, safeguarding the environment.

In supermarkets, restaurants, and kitchens, everyone faces a challenge: consider how your choices can contribute to richer nutrition, more secure livelihoods, and a healthier planet. Let’s talk about the food on your plate—because food is a universal language that we all need to speak.