The Financial Times published an article on July 18, highlighting Gen Z's financial literacy and investment habits.The article references the World Economic Forum’s white paper, "The Future of Financial Advice," highlighting the significant role of social media in the financial advisory space. The report notes that finance-related social media influencers—known as "finfluencers"—are driving the democratization of financial advice, opening up new opportunities for both financial institutions and investors. In the UK, 38% of Gen Z investors say social media influencers were a key factor in their decision to start investing, while 90% of followers report taking action after gaining new insights from these influencers. The report advises financial firms to rethink how they engage with younger investors by simplifying jargon, crafting interactive experiences, and recruiting advisors who align with the demographic characteristics of their target audience.