Extended reality technology uses tools like virtual reality headsets to blend digital elements with real life—potentially transforming industries such as book publishing.Image source:Getty Images/Ridofranz
Eli Joseph
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，，？？，The large-scale adoption of the book will face significant obstacles.
Extended Reality Technology: A Turning Point for the Publishing Industry
Despite numerous challenges,The trend in narrative development is now unstoppable. Our ways of consuming content are shifting—attention spans are shrinking, while social media, streaming services, and video games are fostering audiences' growing appetite for interactive experiences. Yet, this doesn’t mean traditional books have to become obsolete; the publishing industry can thrive by adapting to the evolving landscape while continuing to innovate.
Extended RealityTechnology offers entirely new ways to tell stories in the digital realm, enabling authors to guide readers toward deeper engagement while fostering stronger emotional connections and more immersive interactive experiences.This isn’t a challenge to traditional publishing—it’s an opportunity. It allows literature to stay true to its original purpose of "telling stories that help people understand the world," while simultaneously guiding it toward the future.
The above content solely represents the author's personal views.This article is translated from the World Economic Forum's Agenda blog; the Chinese version is for reference purposes only.Feel free to share this in your WeChat Moments; please leave a comment at the end of the article or on our official account if you’d like to republish.
Editor: Wan Ruxin
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