Currently, many companies are looking for opportunities to showcase elements that demonstrate positive business impact, such as return on investment (ROI).ROI). Most companies are focused on enhancing efficiency and productivity. Meanwhile, some businesses are pushing innovation further—such as by leveraging "hyper-personalization" to deepen consumer engagement.

More widespreadAIThe application has already fueled revenue growth. In fact, the changes we’re witnessing have challenged the growth expectations of many global industry leaders. Meanwhile, frontrunners are already looking ahead to adopting an agency-based approach.AIThe possibilities it will bring.AI AgentThe team can make decisions with minimal human oversight and independently carry out complex tasks.

Applying it extensively with this goal in mindAI, business leaders will be able to redefine the four essential capabilities, enabling companies to become as agile and…AIIt operates just like an empowering "super process." These four capabilities are: strategy and planning, innovation and growth, customer—and/Or consumer engagement, as well as operations and supply.

Notably, these super processes are equally applicable in other fields, and companies across different industries should adapt them according to their unique models and strategies. Businesses should consider the following points:

Strategy and PlanningThe process will become a "living organism," as generative AIGenAI) Tools, agents, and teams will help executives organize and analyze real-time data on consumer preferences and global trends, enabling them to derive valuable insights. For instance, based on “Digital Twin“Technology recreates the company’s entire value chain, enabling executives to collaboratively and systematically evaluate multiple possible future scenarios—and effortlessly align and synchronize strategic, tactical, and operational plans across the value chain.”

GenAIThe expected impact of this super process is to boost revenue.10-20%, cost reduction5-10%，EBITDAThe impact is15-30%

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GenAI，2038Year, in just seven regions,GenAIThe transformative power is expected to bring significant growth to the consumer goods industry.1.2Trillion-dollar economic value.

Super processes can help business leaders in the consumer goods industry seize this opportunity. Just imagine: what could these processes bring to your company?