How to spot deepfakes? Here's what the experts say.

‍‍‍‍

：REUTERS

Madeleine North

（）
，
，

·，，

，（AI）

2023，2024，，2500

2024，——，“”，

60%‍‍‍‍

：Statista

60%，

，：

1. ：？

2. ：？？

3. ？

，，‍‍‍‍

：Adejumoke Owolabi/

，，，，

“；，”Kevin Pimbblet，“，，”

（，），BBC，“”

，297，

，，

20231740%，，，

，

，AIAI，，，80%

Seal Storage's Chief Commercial Officer, Scott Doughman, noted that blockchain technology can also help address the issue of deepfakes, as it "mitigates vulnerabilities tied to single points of failure."

Anna Maria Collard, Senior Vice President of KnowBe4 Africa, believes that educating the public to adopt a "zero trust" approach toward online content is another critical factor.

Ricardo Amper, founder and CEO of Incode, stated, "Real-person verification is emerging as another critical component in biometric identity systems. For instance, if security checks require uploading a selfie for facial recognition, criminals might attempt to use photos or videos instead of a live self-portrait. Real-person verification can help address this issue by determining whether the selfie was taken by a real individual."

The World Economic Forum's "Typology of Online Harm" report categorizes deepfakes as "deceptive synthetic media content." The report aims to establish a shared, common language to foster greater digital security. AI is an evolving technology that "could inflict new forms of harm or exacerbate existing ones." By providing a comprehensive framework, the report seeks to help stakeholders build a safer, more secure digital ecosystem.

The above content solely represents the author's personal views.This article is translated from the World Economic Forum's Agenda blog; the Chinese version is for reference purposes only.Feel free to share this in your WeChat Moments; please leave a comment below if you'd like to republish.

Translated by: Di Chenjing | Edited by: Wang Can

The World Economic Forum is an independent and neutral platform dedicated to bringing together diverse perspectives to discuss critical global, regional, and industry-specific issues.

"World Economic Forum"